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Join the club!
BIA Breakfast ClubThe Breakfast In America loyalty program
The more you come to BIA, the more you earn. A 100% digital loyalty card: 5 points when you sign up, 10 points every visit and rewards that grow with you, up to 50% off.
How it works.
How it works
Sign up
Online, on our HeyPongo loyalty page. It’s free, and 5 welcome points are waiting for you.
Come to BIA
Morning pancakes, brunch or an evening burger: every visit earns 10 points, from a €10 check.
Enjoy
Your visits unlock discounts and a free cheesecake. And your points never expire.
Punch your card.
Your rewards, visit after visit
Your first reward, already.
A free New York cheesecake.
For true regulars.
Welcome to the family.
10 points per visit for a check of at least €10, one visit counted every 12 hours at most. 5 points when you sign up. Points never expire.
The regulars.
The regulars’ club
Since 2003, regulars don’t say “let’s go to the restaurant”, they say “let’s go to BIA”. The Breakfast Club is their membership card: for Latin Quarter students, Sunday families, Americans in Paris missing their pancakes and everyone who has made the diner their second kitchen.
The card is 100% digital, run with HeyPongo: no paper card to lose, your points and rewards go wherever you go.
Good to know.
FAQ
How do I join the BIA Breakfast Club?
Sign up online on our HeyPongo loyalty page: it’s free and you get 5 welcome points.
How many points do I earn per visit?
10 points per visit, for a check of at least €10. A visit is counted at most once every 12 hours.
Do points expire?
No. Your points never expire: you keep them from one visit to the next, even if you only come back next Thanksgiving.
What are the rewards?
10% off on your 3rd visit, a free cheesecake on your 5th, 20% off on your 6th and 50% off on your 13th.
Is the loyalty card made of paper?
No, it’s 100% digital, run with HeyPongo: no card to lose or forget.
