A unique and trendy concept: the authentic American diner
A pioneering brand and leader in American restaurants in Paris with over 20 years' experience: unique, tried-and-tested expertise
Dedicated support for each prospective franchisee at every stage of their project
Partnerships with all the major suppliers and brands of American foodservice products
A head office team bringing together the key skills needed to provide effective support to franchisees in terms of sales, supply, marketing & communication, legal affairs, administrative management and HR
know how
Sourcing of ingredients and products on advantageous terms for the network
A strong, innovative brand that reinvents American diner classics by regularly adding new, creative recipes to its menu
A sales, culinary, marketing, HR and quality management manual available to franchisees
Recruit new customers and build loyalty with high-performance marketing tools
TRAINING AND SUPPORT FOR OUR PARTNERS
The Breakfast in America training team organizes an initial training course for you and your chef during several weeks in one of our pilot restaurants in Paris.
The Animation division supports you before you open your restaurant, and then guides you in monitoring your performance in terms of sales, HR, local marketing, management, hygiene, supply and quality.
The Breakfast In America trainer shares with you the network's experiences and best practices, key factors in the concept's success.
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