The Daily Beast featured an excerpt from BIA owner Craig Carlson’s newest book Let Them Eat Pancakes:
“The median age of my customers was getting older, but that was no surprise because I was getting older, too. Restaurant owners age with their clientele.
When Breakfast in America first opened in 2003, most customers were students in their twenties—and of those 70 percent were American. Within a couple years, it had completely flipped and 70 percent were français. And thanks to “regulars” who’d been frequenting the diner for nearly two decades, the average age was now 30 to 35.”
Read the full story here.